Signage Strategy


The County of Wellington officially launched its first ever Wellington Signage Plan Project in 2015. The goal is to create a unified look and feel across Wellington County to distinguish us from our neighbouring municipalities.

The Signage Plan incorporates a three phase strategy that will be implemented over the next several years. The phases include:

  • Phase 1: Wellington County Gateway Signs
  • Phase 2: Directional Tourism Signage
  • Phase 3: Community Wayfinding Signage

The plan encourages signage consistency throughout the seven member municipalities, with the goal of a regional cohesive identity.

Directional Tourism Signage

The County of Wellington's Directional Signage Policy outlines in detail the aspects of this programme, who is eligible, and how to participate.

Year One we will be focusing on only County of Wellington businesses.

Deadline to apply is November 30, each year.

Wellington County directional signage example    Wellington County directional signage example


Directional tourism signage also known as a pay-to-play programme provides an opportunity for tourism attractions and tourism-based businesses to promote their location.

The Directional Tourism Signage Programme Policy defines eligibility, use, design and authority for directional tourism signage on County of Wellington roads.

View the full policy


We are excited to work with you! Please be sure to review the application criteria as outlined in
the County of Wellington Directional Tourism Signage Policy above before submitting an application.

View the application

 Pay to Play Pamphlet

Promote your business on Wellington County signage. The County of Wellington Directional Tourism
Signage Programme is designed for attractions and tourism-based businesses. These operations must promote tourism in the region and provide tourism activities or services.

View the pamphlet

 Fee Schedule

All businesses will sign a 3 year agreement, regardless of payment option selected.

All payments are due upon approval of application.


Wellington County Businesses

Option 1: Lump Sum Payment

$750.00 + $97.50 (HST) = $847.50

$847.50 per sign - $75.00 (10% base discount)

Lump sum payment of $772.50

*3-year term savings of $75.00

Option 2: Annual Payment Plan

$250.00 + $32.50 (HST) - $282.50

Annual Amount Due: $282.50 per sign, per year

Out of County Businesses

Option 1: Lump Sum Payment

$900.00 + $117.00 (HST) = $1017.00

$1017.00 per sign - $90.00 (10% base discount)

Lump sum payment of $927.00

*3-year savings of $90.00

Option 2: Annual Payment Plan

$300.00 + $39.00 (HST) = $339.00

Annual Amount Due: $339.00 per sign, per year


Potential Directional Toursim Signage loations can be found below. Final locations will be based on business needs.

View our Interactive Map

Please contact the Economic Development Office with any recommendations for a location not identified.

Gateway Signage


Wellington County Gateway Signage ribbon cutting

County begins Signage Plan implementation. Read more here!
Posted Monday October 2, 2017


To read more about the Launch of the County Signage Plan Project, click here!
Posted on Tuesday July 21, 2015


Signage Plan and Presentation

To view the approved report of the Wellington Signage Plan, click here.

A presentation was given to Council on February 25, 2016. Click here to view the PowerPoint.


If you would like more information on the Wellington Signage Plan, please email the Economic Development Office or call 519.837.2600 x 2611.



© 2019 County of Wellington, 74 Woolwich St. Guelph, Ontario N1H 3T9, T 519.837.2600, TF 1.800.663.0750, F 519.837.1909