Signage Strategy


The County of Wellington officially launched its first ever Wellington Signage Plan Project in 2015. The goal is to create a unified look and feel across Wellington County to distinguish us from our neighbouring municipalities.

The Signage Plan incorporates a strategy that will be implemented over the next several years. The phases include:

  • Phase 1: Wellington County Gateway Signs
  • Phase 2: Directional Tourism Signage
  • Phase 3: Community Destination Signs

Directional Tourism Signage

The County of Wellington's Directional Signage Policy outlines in detail the aspects of this programme, who is eligible, and how to participate.

Deadline to apply is November 30, each year.

 Types of Signs

Blade SignsWellington county blade sign on side of road

Blades are fastened onto panel signs that are located on main County roads. There is room for four blades on each panel sign. These large panel signs are meant to direct travellers heading towards an attraction, typically no closer than 1km and no farther than 30km away from the destination.

The panel sign is grey in colour. It measures 8 feet wide by 4 feet tall and mounted on two wooden posts.

Each blade dimension is 7.6 feet wide by 0.7 feet tall and contains the following, in order, left to right:

  • Directional arrow
  • Icon representative of the attraction
  • Name of business/ attraction
  • Distance to business/ attraction (km)

Directional tourism signage also known as a pay-to-play programme provides an opportunity for tourism attractions and tourism-based businesses to promote their location.

The Directional Tourism Signage Programme Policy defines eligibility, use, design and authority for directional tourism signage on County of Wellington roads.

View the full policy

 Criteria or Eligibility

The County of Wellington Directional Tourism Signage Programme is designed for attractions and tourism-based businesses. These operations must promote tourism in the region and provide tourism activities or services. A categorized listing of “primary” businesses eligible for the Programme includes (but is not limited to):

  • Overnight accommodations
  • Agri-tourism / farm-based tourist attractions
  • Attractions
  • Authentic regional food tourism
  • Boat rentals and charters
  • Campgrounds
  • Casinos
  • Conservation areas
  • Convention centres
  • Cultural centres
  • Developed natural sites
  • Downtown areas
  • Equestrian facilities
  • Fishing / hunting lodges
  • Flying operations
  • Golf courses (Public)
  • Lakes and waterways
  • Live and performance theatre
  • Major sports facilities
  • Marinas
  • Public arts galleries
  • Public beaches
  • Racetracks (horse, motor, go-kart)
  • Tourism information centres
  • Animal displays / centres


The County of Wellington Directional Tourism Signage programme understands the importance of non-commercial (non-profit /community owned) tourism attractions that provide visitors with an experience in Heritage or Historical, Recreational, Entertainment, Natural, Cultural, and Educational activities.

A categorized listing of "secondary" businesses eligible for the Programme includes (but is not limited to):

  • Community centres
  • Farmers’ markets
  • Historic sites / heritage buildings
  • Libraries
  • Public museums and archives
  • Parks
  • Picnic areas
  • Scenic lookouts/natural attractions / hiking trails
  • Winter recreation trail access points

We are excited to work with you! Please be sure to review the application criteria as outlined in
the County of Wellington Directional Tourism Signage Policy above before submitting an application.

View the application


Potential Directional Toursim Signage locations can be found below. Final locations will be based on business needs.

View our Interactive Map

Please contact the Economic Development Office with any recommendations for a location not identified.

Gateway Signage


Wellington County Gateway Signage ribbon cutting

County begins Signage Plan implementation. Read more here!
Posted Monday October 2, 2017


To read more about the Launch of the County Signage Plan Project, click here!
Posted on Tuesday July 21, 2015

Signage Plan and Presentation

To view the approved report of the Wellington Signage Plan, click here.

A presentation was given to Council on February 25, 2016. Click here to view the PowerPoint.


If you would like more information on the Wellington Signage Plan, please email the Economic Development Office or call 519.837.2600 x 2611.



© 2020 County of Wellington, 74 Woolwich St. Guelph, Ontario N1H 3T9, T 519.837.2600, TF 1.800.663.0750, F 519.837.1909