Signage Strategy


The County of Wellington officially launched its first ever Wellington Signage Plan Project in 2015. The goal is to create a unified look and feel across Wellington County to distinguish us from our neighbouring municipalities.

The Signage Plan incorporates a three phase strategy that will be implemented over the next several years. The phases include:

  • Phase 1: Wellington County Gateway Signs
  • Phase 2: Directional Tourism Signage

Directional Tourism Signage

The County of Wellington's Directional Signage Policy outlines in detail the aspects of this programme, who is eligible, and how to participate.

Deadline to apply is November 30, each year.

Types of Signs

There are two types of Pay-to-Play Directional Tourism signs offered:

  1. Blades on a large sign
  2. A Tab sign


Blade SignsWellington county blade sign sample

Blades are fastened onto panel signs that are located on main County roads.  There is room for four blades on each panel sign. These large panel signs are meant to direct travellers heading towards an attraction, typically no closer than 1km and no farther than 30km away from the destination.

The panel sign is grey in colour. It measures 8 feet wide by 4 feet tall and mounted on two wooden posts.

Each blade dimension is 7.6 feet wide by 0.7 feet tall and contains the following, in order, left to right:

  • Directional arrow
  • Icon representative of the attraction
  • Name of business/ attraction
  • Distance to business/ attraction (km)


Tab SignsWellington county tab sign sample

Tab signs are smaller, standalone signs used to get visitors closer to attractions that are off of main County Roads, typically, less than 1km before the destination.

The Tab sign is blue in colour. It measures 2 feet by 2 feet and mounted on one wooden post.

Each tab contains the following:

  • Directional arrow
  • Name of business/ attraction

Directional tourism signage also known as a pay-to-play programme provides an opportunity for tourism attractions and tourism-based businesses to promote their location.

The Directional Tourism Signage Programme Policy defines eligibility, use, design and authority for directional tourism signage on County of Wellington roads.

View the full policy


We are excited to work with you! Please be sure to review the application criteria as outlined in
the County of Wellington Directional Tourism Signage Policy above before submitting an application.

View the application


Potential Directional Toursim Signage loations can be found below. Final locations will be based on business needs.

View our Interactive Map

Please contact the Economic Development Office with any recommendations for a location not identified.

Gateway Signage


Wellington County Gateway Signage ribbon cutting

County begins Signage Plan implementation. Read more here!
Posted Monday October 2, 2017


To read more about the Launch of the County Signage Plan Project, click here!
Posted on Tuesday July 21, 2015


Signage Plan and Presentation

To view the approved report of the Wellington Signage Plan, click here.

A presentation was given to Council on February 25, 2016. Click here to view the PowerPoint.


If you would like more information on the Wellington Signage Plan, please email the Economic Development Office or call 519.837.2600 x 2611.



© 2019 County of Wellington, 74 Woolwich St. Guelph, Ontario N1H 3T9, T 519.837.2600, TF 1.800.663.0750, F 519.837.1909