Overview
The County of Wellington officially launched its first ever Wellington Signage Plan Project in 2015. The goal is to create a unified look and feel across Wellington County to distinguish us from our neighbouring municipalities.
The Signage Plan incorporates a strategy that will be implemented over the next several years. The phases include:
- Phase 1: Wellington County Gateway Signs
- Phase 2: Directional Tourism Signage
- Phase 3: Community Destination Signs
Directional Tourism Signage
The County of Wellington's Directional Signage Policy outlines in detail the aspects of this programme, who is eligible, and how to participate.
Deadline to apply is November 30, each year.
Types of Signs |
Blade Signs Blades are fastened onto panel signs that are located on main County roads. There is room for four blades on each panel sign. These large panel signs are meant to direct travellers heading towards an attraction, typically no closer than 1km and no farther than 30km away from the destination. The panel sign is grey in colour. It measures 8 feet wide by 4 feet tall and mounted on two wooden posts. Each blade dimension is 7.6 feet wide by 0.7 feet tall and contains the following, in order, left to right:
|
Programme Policies
Request the full signage policy in PDF
Introduction |
Directional tourism signage also known as a pay-to-play programme provides an opportunity for tourism attractions and tourism-based businesses to promote their location. |
Purpose |
Define the eligibility, use, design and authority for directional tourism signage on County of Wellington roads. |
Objectives |
|
General Provisions |
Defining the requirements allows eligible businesses and attractions to obtain directional tourism signage along a route that will lead motoring tourists to their destination in a reasonably direct manner. |
Sign Location Criteria |
We want each sign to be the most accessible to the visitor and be situated in a location that connects them to your product when they make the effort to travel here. The County of Wellington reserves the right to determine the best location for directional tourism signage. This decision will be based upon, but is not limited to:
|
Programme Administration |
The County of Wellington will administer all Directional Tourism Signage. The Programme will be administered through the Economic Development Department in partnership with the Roads Operation Division. Economic Development Department:
Roads Operation Division:
|
General Eligibility Criteria |
The following requirements must be met to be eligible to participate in the County of Wellington Directional Tourism Signage programme. An asterisks (*) indicates criteria is derived from the Ontario Ministry of Tourism, Culture and Sport; Tourism-Oriented Directional Signing (TODS) programme.
|
Three-Year Commitment Payment Options |
All fees for the directional tourism signage have been established on a cost recovery basis. These costs include the administration of the programme, manufacturing, installation and maintenance of the directional tourism signs. The County of Wellington has the highest number of neighbouring municipalities in the Province of Ontario, therefore we have chosen to include businesses that are located outside the County boundaries to bring in additional visitors and consumers. Out of County businesses will be subject to an additional surcharge of $50.00 per sign, per year. Wellington County BusinessesOption 1: Lump Sum Payment $750.00 + $97.50 (HST) = $847.50 $847.50 per sign - $75.00 (10% base discount) Lump sum payment of $772.50 *3-year term savings of $75.00 Option 2: Annual Payment Plan $250.00 + $32.50 (HST) = $282.50 Annual Amount Due: $282.50 per sign, per year Out of County BusinessesOption 1: Lump Sum Payment $900.00 + $117.00 (HST) = $1017.00 $1017.00 per sign - $90.00 (10% base discount) Lump sum payment of $927.00 *3-year term savings of $90.00 Option 2: Annual Payment Plan $300.00 + $39.00 (HST) = $339.00 Annual Amount Due: $339.00 per sign, per year |
Expiration of Contract |
|
Cause for Sign Removal |
Removal of signage may occur for the following reasons:
|
Application Process |
|
Design |
County of Wellington directional tourism signage will project a consistent design and image that will be easily identifiable to County road users. County of Wellington Directional Signage will contain the following design elements:
|
General Design Guidelines |
|
Eligible Primary Businesses |
The County of Wellington Directional Tourism Signage Programme is designed for attractions and tourism-based businesses. These operations must promote tourism in the region and provide tourism activities or services. A categorized listing of “primary” businesses eligible for the Programme includes (but is not limited to):
|
Eligible Secondary Businesses |
The County of Wellington Directional Tourism Signage programme understands the importance of non-commercial (non-profit /community owned) tourism attractions that provide visitors with an experience in Heritage or Historical, Recreational, Entertainment, Natural, Cultural, and Educational activities. A categorized listing of “secondary” businesses eligible for the Programme includes (but is not limited to):
|
Mapping and Signage Locations |
Potential Directional Tourism Signage locations can be found below. Final locations will be based on business needs. Township of Centre Wellington tourism sign locations Sign #8 Traveling northeast on County Road 21 at 2nd Line East Sign #9 Traveling southeast on County Road 16 at 19 Sign #10 Traveling southwest on County Road 18 at 2nd line Sign #20 Traveling southwest on County Road 19 at T-intersection with 26 Sign #21 Traveling southwest on County Road 18 at 26 Sign #22 Traveling northwest on County Road 29 at T-intersection with 18 Sign #23 Traveling southeast on County Road 18 at 2nd line Sign #24 Traveling northeast on County Road 19 at 2nd Line Sign #27 Traveling northwest on County Road 7 at 1st line Town of Erin tourism sign locations Sign #17 Traveling northwest on County Road 125 at 124 Sign #18 Traveling northwest on County Road 24 at 124 Sign #19 Traveling southwest on County Road 124 at 26 Township of Guelph-Eramosa tourism sign locations Sign #15 Traveling northeast on County Road 124 at 29 Township of Mapleton tourism sign locations Sign #2 Travelling northwest on County Road 7 at 109 Sign #5 Travelling northwest on County Road 7 at 11 Sign #6 Travelling northeast on County Road 12 at 8 Sign #25 Travelling northwest on County Road 86 at 12 Sign #28 Travelling southeast on County Road 7 at 11 Sign #29 Travelling northwest on County Road 86 at 11 Town of Minto tourism sign locations Sign #26 Traveling south on County Road 109 at 123 Township of Wellington North tourism sign locations Sign #3 Travelling West on County Road 109 at Highway 6 Sign #4 Travelling West on County Road 109 at 16 Please contact the Economic Development Office with any recommendations for a location not identified. |
Tourism Signage Application
We are excited to work with you! Please be sure to review the application criteria as outlined in the County of Wellington Directional Tourism Signage Policy before submitting an application.
Request a tourism signage application in PDF
Gateway Signage
Media |
County begins Signage Plan implementation. Read more here!
To read more about the Launch of the County Signage Plan Project, click here! |
Signage Plan and Presentation
Request a copy of the Wellington Signage Plan
Request a copy of the Signage Presentation
Questions
If you would like more information on the Wellington Signage Plan, please email the Economic Development Office or call 519.837.2600 x 2611.