Tourism Adaptation and Recovery Programme

Your tourism business and not-for-profit is important to the County

We want to help Wellington County tourism businesses and not-for-profits safely re-open or stay open, and make sure consumers feel confident about coming to Wellington County in the future!

The Tourism Adaptation and Recovery Programme is meant to help small and medium sizes enterprises (SMEs’) and not-for-profits (NFPs’) in the arts, culture and tourism sector by supporting one-time adaptation and re-opening costs incurred to continue operating post COVID-19.

Two streams are available:

  1. Physical Adaptation
    SMEs can apply for up to $20,000 per business towards implementation of health and safety protocols and/or renovations or equipment to accommodate social distancing. Please note: in order to support as many businesses as possible we anticipate most grants to be $5,000. A minimum 20% match is required by the SME or NFP for the amount applied.
  2. Technology Investment
    Eligible SMEs can apply for $5000 for digitizing businesses or services such as virtual queues, online ordering, timed entry ticketing, and touch free payments.

How to Apply

Please read and review each of the programme details before applying. Eligible businesses and organizations are encouraged to apply by February 1, 11:59 pm.

Tourism Adaptation and Recovery Programme
Technology Investment Programme
Information Guide  Application


Eligible Businesses:

  • Retail
  • Hospitality
  • Arts
  • Culture
  • Attractions

Eligible Expenses:

  • Labour (Labour directly related to the project only.)
  • Expertise
  • Non-Capital
  • Capital
  • Funds applied for can include retroactive expenses starting in June 2020 (retroactive)

For more information about this programme please contact:

Karen Mitchell
Tourism Project Manager
Regional Tourism Organization 4
519.271.7000 x 102

Jana Burns
Wellington Place Administrator
Museum, Archives and Economic Development
County of Wellington
519.837.2600 x 5222

Presented in partnership by RTO4, the County of Wellington and Elora Fergus Tourism

RTO4 logo   County of Wellington Logo   Elora Fergus Tourism logo

© 2022 County of Wellington, 74 Woolwich St. Guelph, Ontario N1H 3T9, T 519.837.2600, TF 1.800.663.0750, F 519.837.1909