Online via Zoom
Event Information
RTO4 is excited to launch Festival Lab; Skills & Strategies, a new, free webinar series geared toward Event Organizers. Festival Lab is a lunchtime webinar series where your peers share how they have tackled specific challenges—everything from volunteer burnout and demand-based ticketing to managing extreme summer heat.
If you are short on time but looking for tactical solutions, Festival Lab is built for you. Each one-hour session features two rapid-fire case studies from Ontario festivals. No theory—just what worked, what didn’t, and what you can try next.
Each session crosses multiple topic areas, including marketing, risk management, and sustainability.
Session 3: March 18, 2026 – Beyond the Box Office: Ticketing, Pricing & Digital Tools That Make Life Easier
Speakers: Mike F. Jean (The Good Games) and Patrick King (Stratford Festival)
Join this one-hour session to learn:
- How to set up demand-based pricing models.
- What data is worth collecting (and how).
- How to integrate digital tools and apps.
- How to use visitor data to improve decision-making.