To create a unified look and feel across Wellington County, and to distinguish us from our neighbours, we've had an ongoing tourism signage programme since 2015. Gateway signage, directional tourism signage, and community destination signs are located throughout the County.
Tourism signs can be purchased for $250 + HST per sign, per year
*Applicants paying a lump sum over a 3-year period will receive a 10% discount.
The County uses blade signs strategically located along main County roads to highlight local tourism businesses. These large panel signs are meant to direct travellers heading towards an attraction, typically no closer than 1km and no farther than 30km away from the destination. There is room for a maximum of four blades on each sign.
We're excited to work with you! Please review the application criteria outlined in the Tourism Signage Policy below before submitting your application. Printable applications are available on request.
We want each sign to be the most accessible to the visitor and be situated in a location that connects them to your product when they make the effort to travel here. The County of Wellington reserves the right to determine the best location for directional tourism signage.
This decision will be based upon, but is not limited to:
The County of Wellington will administer all Directional Tourism Signage. The Programme will be administered through the Economic Development Department in partnership with the Roads Operation Division.
The following requirements must be met to be eligible to participate in the County of Wellington Directional Tourism Signage programme. An asterisks (*) indicates criteria is derived from the Ontario Ministry of Tourism, Culture and Sport; Tourism-Oriented Directional Signing (TODS) programme.
Note: Significant Wellington County tourism attractions that do not fulfill required criteria and wish to participate in the tourism signage programme will be reviewed on a case by case basis. This recognizes that major attractions are economic drivers and locations that draw a significant number (i.e., 10,000 per month) of visitors and offer key experiences in Wellington County.
The County of Wellington Directional Tourism Signage Programme is designed for attractions and tourism-based businesses. These operations must promote tourism in the region and provide tourism activities or services. A categorized listing of “primary” businesses eligible for the Programme includes (but is not limited to):
The County of Wellington Directional Tourism Signage programme understands the importance of non-commercial (non-profit /community owned) tourism attractions that provide visitors with an experience in Heritage or Historical, Recreational, Entertainment, Natural, Cultural, and Educational activities.
A categorized listing of “secondary” businesses eligible for the Programme includes (but is not limited to):
All fees for the directional tourism signage have been established on a cost recovery basis. These costs include the administration of the programme, manufacturing, installation and maintenance of the directional tourism signs.
The County of Wellington has the highest number of neighbouring municipalities in the Province of Ontario, therefore we have chosen to include businesses that are located outside the County boundaries to bring in additional visitors and consumers. Out of County businesses will be subject to an additional surcharge of $50.00 per sign, per year.
$750.00 + $97.50 (HST) = $847.50
$847.50 per sign - $75.00 (10% base discount)
Lump sum payment of $772.50
*3-year term savings of $75.00
$250.00 + $32.50 (HST) = $282.50
Annual Amount Due: $282.50 per sign, per year
$900.00 + $117.00 (HST) = $1017.00
$1017.00 per sign - $90.00 (10% base discount)
Lump sum payment of $927.00
*3-year term savings of $90.00
$300.00 + $39.00 (HST) = $339.00
Annual Amount Due: $339.00 per sign, per year
County of Wellington directional tourism signage will project a consistent design and image that will be easily identifiable to County road users. County of Wellington Directional Signage will contain the following design elements:
Additional locations may be considered upon request. Please contact the Economic Development Office for information about signage locations.