Online via Zoom
Event Information
RTO4 is excited to launch Festival Lab; Skills & Strategies, a new, free webinar series geared toward Event Organizers. Festival Lab is a lunchtime webinar series where your peers share how they have tackled specific challenges—everything from volunteer burnout and demand-based ticketing to managing extreme summer heat.
If you are short on time but looking for tactical solutions, Festival Lab is built for you. Each one-hour session features two rapid-fire case studies from Ontario festivals. No theory—just what worked, what didn’t, and what you can try next.
Each session crosses multiple topic areas, including marketing, risk management, and sustainability.
Session 1: March 4, 2026 – Residents First, Story First: Designing Regenerative, Community-Rooted Festivals
Speakers: Cheryl Prashker of the Celtic Roots Festival and Jeff Stewart of Elora’s Longest Barbecue
Join this one-hour session to learn:
- How they build festivals that rely on and reinvest in local communities
- What “regenerative” really looks like in small-town contexts—from billeting to legacy branding
- How a compelling local story can power media, partnerships, and long-term sustainability