Sales on Social Media: A Beginner’s Guide to Meta Ads (Webinar) hosted by Business Centre Guelph-Wellington

If you’ve ever asked yourself, “How do I actually make sales from social media?” — this workshop is for you.

In this 50-minute session, we’ll break down how to use Facebook and Instagram ads (aka Meta Ads) to turn scrollers into customers. You’ll learn the strategy behind successful campaigns, how to build an ad from scratch, and how to make sure you’re not just spending — but selling.

This isn’t a techy deep dive or an agency pitch — it’s a clear, practical, step-by-step walkthrough built for business owners, freelancers, and marketers who want results.

You’ll Learn:

• What makes a high-converting social media ad
• How to target the right people (without guessing)
• What to write, what to design, and how to hook your audience
• How to read results and know what’s working
• Plus: A live demo designing ad creative in Canva
• And a full walkthrough of setting up a real Meta Ad

Who This Is For:

• Small business owners and entrepreneurs
• Social media or marketing beginners
• Anyone who’s run a boosted post… and hoped for the best
• People who want to actually make money from their content

You’ll leave with:

• A better understanding of what works (and what doesn’t)
• A framework you can repeat every time you run ads
• More confidence around Meta Ads and social selling

Bring your laptop, your questions, and let’s make social media sell.