Social Media 101 – A Complete Guide for Small Businesses (Four-Part Webinar Series) hosted by BCGW

Social media is no longer optional for businesses—it’s essential! But where do you start? How do you know which platforms to use? And how can you create content that actually drives results

Social Media 101 is a four-part training series designed for small business owners, entrepreneurs, and freelancers who want to learn exactly how to build, optimize, and grow their brand online. This is a step-by-step, hands-on training that teaches you how to use social media strategically to increase visibility, attract customers, and grow your business.

WHEN: Weekly one-hour sessions for four weeks – By signing up for week one will reserve you a spot for ALL FOUR WEEKS. If you would prefer, you are welcome to simply sign up for the week you would like to attend based on topic as well.

FORMAT: Each session is a complete how-to guide, allowing you to implement what you learn immediately.

What you’ll learn across the four sessions

💡 Lesson 1: The Basics of Social Media for Business – Learn how to choose the right platforms, set up a professional business profile, and define your target audience.

💡 Lesson 2: Crafting Content That Connects – Discover how to create high-impact content that engages your audience and builds brand loyalty.

💡 Lesson 3: Growing Your Presence and Building Engagement – Learn how to increase followers organically and use engagement strategies that convert.

💡 Lesson 4: Strategic Growth and Personal Branding – Develop a long-term strategy that aligns your personal brand with your business for continued success.

Who is this for?

This program is perfect for business owners, entrepreneurs, and creatives who want to:

• Build a strong social media presence from the ground up.
• Learn practical, actionable strategies they can implement immediately.
• Stop wasting time on social media and start seeing real results.

Why this workshop?

This isn’t just theory—it’s a practical, hands-on guide with real examples, templates, and step-by-step instructions. No more confusion—just clear strategies that work.