Wellington County and Guelph, Ont.- Wellington County launched a Home Child Care Provider Recruitment Campaign from July 1 to August 31 in an effort to recruit new licensed home child care providers in Wellington County and the City of Guelph.
In March 2020, Wellington Home Child Care had 45 active providers in Wellington County and the City of Guelph. During the COVID-19 pandemic this number declined to 27 by 2022.
The 2-month campaign significantly boosted engagement and awareness, driving over 13,000 clicks and 3,140 unique users to www.wellington.ca/homechildcare.
The campaign’s reach across various platforms, including radio, social media, digital banner ads, bus shelters, print ads, library screen ads, posters, and event booths, effectively supported the expansion of licensed home child care options for families.
Supported through this campaign, the number of new Wellington Home Child Care providers is expected to increase by 18, leading to an anticipated total of 54 active homes by the end of the 2024. Each licensed home care programme may provide care for up to 6 children under the age of 13. The addition of 18 homes increases access to licensed child care by up to 108 spaces in Wellington County and the City of Guelph.
“The return on our investment for this campaign has been incredible,” said Social Services Chair David Anderson. “Adding up to 108 new licensed child spaces in our service delivery area in just 2 months will help support parents and caregivers so they are able to participate in the labour force or pursue educational opportunities.”
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Media Contact:
Mandy Koroniak, Director of Child Care
T 519.837.2600 x 3970
Email Mandyk@wellington.ca